ABSTRACT
The demand for a "managerial attitude" on the part of even the lowliest worker is an innovation. The need for the "managerial attitude" on the part of the worker and the effects of this attitude on his productivity are the greater the more his work is organized on the mass-production pattern. The productivity of the skilled craftsman is little affected by his ability or inability to integrate, by his having or lacking the "managerial attitude". The group to whom the "managerial attitude" is most important is the group that is even more characteristic of the modern enterprise than the mass-production worker: the new industrial middle class of supervisors, technicians and middle managers. The problem of the enterprise as a social institution is radically different from its problems as an economic or as a political institution. The demand for the maximum utilization of human abilities runs parallel with the individual's demand for status, and with our society's promise of equal opportunities.
