ABSTRACT
In a study for a large feed company in the country we found that the agricultural customer was resentful when he was told by the company that it was their wonderful research work and their scientists who had developed new formulas and new feed mixtures. One of the most interesting changes in the quest for identity has taken place in the relationship between the sexes. The increased search for identity is a healthy sign. It can be another key to progress if the conflict is recognized and actively resolved. Profit-sharing plans, incentive plans, are only psychological symbols of the changing relationship between the economic groups and classes. The modern American consumer, too, wants to be taken behind the scenes, wants to know why a new product is being put on the market. Jewel's democratic system, however, uses modern psychological and education techniques, by which employees are treated in such fashion that they are getting realism rather than emotionalism.
