ABSTRACT
This chapter is concerned with creativity evaluations and their fundamental role in the assessment of creativity. It shows that social judgment is the most suitable criterion for the evaluation of creativity and criticizes forms of expert assessment on several accounts. The chapter is based on an understanding of creativity as a social construction, and its primary aim is to contribute to the methodological discussion on how socially constructed creativity evaluations are to be studied. Creativity assessment, having a long tradition in psychometrics, is focused on evaluating the creativity level of certain products, persons, or processes. The "creativity in the person" and "creativity in the product" approaches have, without doubt, great historical value for the scientific study of creativity— and, in particular, for creativity assessment—and they are still greatly influential. Social representations theory is one of the major contributions of European social psychology; it took shape through the foundational work of Serge Moscovici.
