ABSTRACT
This chapter demonstrates how new techniques using subjective evidence-based ethnography (SEBE) enable researchers to go beyond the current state of the art in the study of creative activity, with illustrations from craft creativity. In SEBE, first the participant records effortlessly the events with the subjective camera from his or her own situated perspective, in real situations, without needing extra mental load or attention in this process. The chapter provides an illustration of the method that speaks for itself and demonstrates its relevance to the study of craft creativity. It purposes the research that will be referred to as an illustration of how the subcam can be used in fieldwork and its potential results in terms of capturing and understanding creative work. The chapter illustrates three different examples of creativity outbursts are discussed, reflecting three different domains in which creativity tends to manifest itself in craftwork: the technical or procedural aspect, the completion of work, and the content of decoration.
