ABSTRACT
This chapter discusses the effects of false heart-rate feedback by subsequently neutralizing the information which initiated the self-persuasion. A process of self-persuasion has been advanced to account for the strength of the effects. Male undergraduates viewed slides of female nudes while hearing sounds that they thought were their heart beats, and which indicated that their hearts had reacted to some slides but not to others. Heart rate was presumably picked up via a microphone taped to their chests. This microphone allegedly resulted in an audible heart sound which was tape recorded in the subject's room. The subjects were told to ignore the heart sounds. The slide presentation was coordinated with the tape recording so that Ss heard a marked increase in the rate of the sounds to five of the slides and no change in the rate of the sounds to five different slides.
