ABSTRACT
The primary purpose of an advocacy Web page is to influence public opinion by attempting to influence people's views on a topic or encouraging activism. A single individual or group of people may be responsible for the page. The URL address of an advocacy page often ends in.org if the page is sponsored by a nonprofit organization. An advocacy Web page is one with the primary purpose of influencing public opinion. The greater the number of questions on both the Checklist of Basic Elements and the Advocacy Checklist answered with a "yes," the greater the likelihood that the quality of information on an advocacy Web page can be determined. If the page analyzed is not a home page, it is important to return to the site's home page to answer the questions in the Authority of the Site's Home Page section of the checklist.
