ABSTRACT
Expanding one's carbon footprint is easier when others are footing the bill, obviously. It is perhaps for this reason that so much of ecomedia ends up reproducing the structures and ethics that are at the root of so many Anthropocene problems, why the enfranchised sprint with gleeful abandon, while those footing the bill suffer and die. Ecomedia reflects patriarchal self-obsessions, with even the most promising of recent media performances, the laboriously negotiated COP21 agreement, gendering and sexualizing (hetero-sexualizing, to be more accurate) the Earth with the phrase "Mother Earth". Ecomedia helps us to visualize what Nixon describes as "a violence that is neither spectacular nor instantaneous, but rather incremental and accretive, its calamitous repercussions playing out across a range of temporal scales". Ecomedia often acts as a transmitter of ecophobia through its enmeshment with other rights-denying behaviors. The enmeshment of ecomedia with ideologies that have a proven record of marketability and consumption is indeed problematical.
