ABSTRACT
The travel experience which is composed of accommodation, attractions, and food is exciting for most tourists. Food is pictured as tantalizing and as appealing as possible as it provides cues to influence tourists’ perception, attitudes, and behaviors. Visual images of food are used frequently by destination marketing organizations to communicate the gastronomic experience that tourists could receive when visiting a particular destination or attraction. The chapter reviews the literature on visual imagery of gastronomy in tourism marketing and its relationship to perception, expectation, and satisfaction of tourists. An image of food is enough to entice various responses of which will influence the perception, and expectation of a travelling foodie. The foodies’ expectations are wrought based on multi-layers of opinion and feedback from different mediums is it electronic or printed. Through different platforms, the customers are shaping their expectations in the pre-purchase stage and assessing the experience in the post-purchase stage.
