ABSTRACT
This chapter considers key determinants of gastronomic tourism in the context of Malaysia tourism. It provides an overview of Malaysian tourism, Malaysian gastronomic expectations, and addresses how important are various elements of gastronomy as tourism drivers? Malaysian tourism organizations should focus and support the fine dining restaurant scene in Malaysia. In addition, they should stimulate the availability of authentic food for purchase and encourage restaurants to offer authentic food on their menus. The chapter utilizes methods and outcomes to assess gastronomic attribute categories as drivers of anticipated satisfiers, dissatisfiers, and unanticipated delighters. It also provides an explanation of a conceptual framework outlining these connections and concepts that were tested using Malaysia as the context based on tourists in Kuala Lumpur. The chapter concludes with insights implications, future research, and tools that can be used by both practitioners and scholars in the field.
