ABSTRACT

This chapter analyzes the topic of collaborative gastronomy on digital platforms. It provides a definition of sharing economy/collaborative consumption and presents the factors positively influencing its growth. The chapter examines the business models for tourism services in the context of digital platforms. It discusses the example of VizEat, the global online marketplace, which is the leader in the field of collaborative gastronomy. The chapter explains a case study on Peer-to-Peer (P2P) platform providing collaborative culinary experiences and carries out a comparative analysis of the two platforms. The emergence of profit-based online platforms for the P2P sharing of goods and services provides new ways for consumers to generate income from their possessions. ‘Local tour guides’ and ‘Local hosts’ offer a platform that allows tourists to search for experiences in their destination while enabling local residents to earn money as tour guides in their hometown.