ABSTRACT
Gastronomic tourism is a global fact of the tourism industry, with countless original products and brands and a wide range of approaches that have developed in individual countries. Tourism of this type is making a significant contribution to general global awareness of food culture. Local and regional gastronomy conceived in a modern way incorporates all the food of the four seasons and consistently refers to the originality of food. Gastronomic tourism, which is developing and growing in Slovenia, has indicated and continues to indicate the shortest route to sustainable tourism and the discovery of local and regional cultures. The fundamental task of the strategy was to create a gastronomic pyramid that would define and give a foundation to Slovenia’s culinary and gastronomic identity. The foundation of the products of gastro tourism is the food and drink offering. The number of gastronomic events in Slovenia aimed at tourists began to grow in the early 1990s.
