ABSTRACT
This chapter analyses the role of gastronomic tourism in rural development using specific case studies from Hungary. Rural tourism can ideally contribute to socio-economic diversification, community development, and the enhancement of image. Food is considered to be an essential commodity as well as an integral part of social and cultural heritage. The role of rural areas in the tourism industry has started to change, as those areas are increasingly viewed as places for entertainment, leisure activities, and as an alternative to urban life. The coexistence and cooperation between agricultural and tourism sectors has resulted in the development of so-called ‘agritourism’. Rural tourism is regarded as the key driver for local development in Hungarian rural areas. Food and gastronomy in rural tourism services and attractions are a focal point in all regions; however, their roles and position in rural development is very different.
