ABSTRACT
Nonprofits represent one of the fastest growing segments of society. Organizations dedicated to providing scores, ratings, and assessment of nonprofit organizations have ushered in a new way for donors to ensure they are giving to organizations that will make the most use of the funds. Volunteers are extremely important to the sustainability of nonprofits. Public relations professionals in nonprofits may experience a variety of scenarios. To summarize, the world of nonprofits have historically not engaged in specific Corporate Social Responsibility (CSR) communication and the general public may be under the misunderstanding that CSR is an activity only engaged in by for-profit organizations that are seeking to show their commitment to society. The chapter explains how to maintain relationships with donors and volunteers, and why this would be important for nonprofit public relations professionals. It identifies key components to what corporate social responsibility entails and how nonprofit organizations can engage in CSR.
