ABSTRACT
This article shows poetical stylistic characteristics of Mari verbal charms ‘shuvedyme mut’ which constitute an integral part of the spiritual culture of the nation. Texts of charms represent a rare phenomenon due to the long history of their existence and their peculiar language features. At the same time the tradition of practicing magical texts can be observed still today. An informational content of ca 500 verbal charms from different sources allowed dividing them into six groups. They differ in compositional structure, temporal characteristics, expressive and stylistic devices. The latter is an object of investigation in this paper. The carried out research showed that among expressive means and stylistic devices the investigated charms are rich in syntactic stylistic means and folklore tropes. This choice of means can be explained by the ‘laws’ of oral presentation of magical texts and their pragmatic aims.
