ABSTRACT
While the literature in Social Sciences on regionalism in East Asia typically depicts regions as being constructed by economic or political interactions, this chapter focuses on the way that popular culture both provides the content and the context to imagine regions as well as constitutes them over time. This chapter argues that popular culture plays a constructive role in shaping the East Asian region by creating transnational markets for cultural commodities and by disseminating communalities of lifestyles and concepts, which are based on the experience of consuming the same cultural products by different people in different parts of urban East Asia
