chapter  9
19 Pages

Color and Design in Storytelling

The art director or production designer sets the film's period, location, prop and character design style, and color palette. Production design develops at the same time as the characters and storyboards. The setting is an important storytelling element. Setting and props can influence a character's actions or support a story point. A film's style is an important storytelling tool. Atmospheric and location sketches are created in the development process to explore the story's setting, variations are created for the design, color, and lighting. Color models will change depending on the story and the mood of the character. The character's color and design may change depending on location or time of day. Anachronisms are scenic elements or characters that postdate the time period of the movie. They are usually unintentional mistakes.