ABSTRACT
This chapter explains how the firm can utilise the ELIPSE framework to navigate the macro business environment and the forces that shape it. It presents some of the key drivers that form the engine of growth in the industry. The chapter aims to Contextualise the role of fashion. It introduces the macro business environment and industry value drivers. The long-term future of the industry is also threatened by other industries such as aeronautics, hi-tech goods and digital services, which are taking priority for many governments. Long lead times for machinery components and high duties on imported fabrics along with high business rates pose a substantial barrier for domestic manufacturing, especially those operating in the mainstream fashion market. The end result for the firm is to mitigate a fragmented supply base and to find sustainable growth in the global business environment.
