ABSTRACT
Regional events play an important role in the Cretan tourism product with many communities hosting regional festivals. From a managerial perspective, these festivals provide a range of entertainment and activities and there are many factors that determine their success. In this context, this study used Q-methodology to uncover festival success factors based on the subjective perceptions of festival organisers in Crete and identify clusters of participants sharing common viewpoints. The Q-analysis identified two factors representing different perspectives of festival organizer opinion about success factors in the Cretan festival market: a Communitarian/Person-oriented focus, and a Pragmatic/Traditional management focus.
