ABSTRACT
This chapter argues that knowledge needs to be shared as well as data; and people, processes, structure, and technology together make up a whole that is much greater than the sum of its parts. The role of people, the role of processes and the role of organizational and information technology (IT) networks are the three key elements in knowledge sharing—and indeed all of knowledge management, supported by organizational structures. The chapter considers the issues that need to be addressed if analytics and Big Data are to have a positive effect on organizational performance. It begins with a couple of warnings about the big dangers of Big Data—what data and data scientists cannot do—and provides some relevant theory. The chapter discusses the issues with examples most often drawn from the domain of oil and gas exploration and production (E&P). It concludes with the reflection that future technological developments are unlikely to change the issues substantially.
