chapter  14
22 Pages

Fit to Print

An Overview of Papers & Printing

This chapter explores choosing papers and printers, as well as getting print job done right from estimate through delivery. Paper properties also impact the way ink behaves on the paper's surface. For example, uncoated sheets absorb ink, which can cause fine lines, such as the thin strokes on modern fonts, to appear slightly soft and even a little blurry. As a print designer, paper and printing choices directly impact the environment. Traditional papermaking and printing processes are not exactly eco-friendly. Paper and ink are typically the most expensive parts of producing a printed piece. So budget is often the single most important criterion in the print decision-making process. Surprisingly, depending on the quality of the quick printer, print designer may find printing with a quick printer as limiting as trying to print in-house. Binding style is determined by a variety of factors: budget, presentation quality, the need to update the document and the needs of the document's end user.