ABSTRACT
What makes people do what they do? Success for businesses, hospitals, schools/universities, churches, government agencies, nonprofits, and for their leaders depends on people behaving in a way that accomplishes the mission of an organization and takes it closer to its vision. In other words, what people do at work must serve the purpose of the company. In order to build a culture that drives continuous improvement, however, workers must also feel that their actions serve a meaningful purpose.
