ABSTRACT
This chapter describes the positive-negative evaluative dimensions of any attitude to science. The general indicator is useful and meaningful when describing and comparing the public's attitude to science on a macroscopic scale. Although an increasing number of foreign researchers have started noticing the studies related to public understanding of science in China, research with a focus on public attitude to science are rare. Both the literacy campaign and the new innovation strategy lay the foundation of what one might call a lighthouse model, of science authority in a Chinese context, the vision of science shining a directing light into Chinese society. Martin W. Bauer and Rajesh Shukla's conditional transformation method to secure linearity between indicators in different contexts when constructing the science cultural index across 32 European countries and 23 Indian provinces also provides novel good practice for the processing of cultural indicators.
