ABSTRACT
This chapter attempts to build a cohesive sense of where reputation is managed, discussed, and analyzed within these continual crises of the modern sports world. It discusses theories have been advanced to understand conceptions of image and crisis in broader lenses. In the chapter, reputation is bandied, discussed, and negotiated within many constituencies and, it will show, the number of those groups continues to expand, as each feels some ownership as a stakeholder in the sports world. The management of one's reputation is certainly not new; yet the stakes and prominence afforded within sport-based situations have never been more amplified. The chapter also presents an overview of the key concepts discussed in this book. It deals with Natalie Brown-Devlin's examination of how empiricism has informed previous works in situational crisis communication theory (SCCT), creating a warrant for expanding "the theoretical understanding of crisis management while simultaneously providing sports organizations and athletes with practical crisis management plans.".
