ABSTRACT

Most theories in social science operate on the assumption of the rational man hypothesis; the information we acquire and absorb are processed in accordance with a logic system, typically Boolean logic. The normal and norms, therefore, produce a reality different from the actual reality, the social reality. It is this social reality that forms the basis for the rational decision making. Zeitgeists seem to govern which reality to focus on and what to consciously disregard but unconsciously record; in other words, turning a blind eye to features of reality or considering reality from a heavily skewed perception. By seeking conformity, individuals can come to revert to self-deception and force themselves to consent to the prescribed social reality as presented to them through the zeitgeist, in effect, this peer pressure causes groupthink. Taboos are defined as items relating to human activities that are prohibited or strongly condemned, based on reigning societal or moral and religious convictions.