ABSTRACT
Intuitive products have the potential to make a significant impact on app-saturated market; by improving first-time use, they lower the barrier for discovering what a product offers and eventually adopting it. The Intuitive Product Development (IPD) canvas introduced the first effort to align the development of new features in terms of users' prior schemata. Software development life cycles generally comprise various phases of design improvements, product development, and project management. One of the oldest development processes is called the waterfall model, under which professionals such as designers, engineers, and UX researchers operate in separate teams. Along with agile methodologies, the enterprise world is increasingly adopting practices known as lean software development. Intuition is a cognitive mode governing situations that, albeit unencountered, are resolved without conscious effort or clear after-the-fact justification. Paradigms from cognitive psychology hold a long record of explaining how such intuitive behaviors develop.
