ABSTRACT
Culture is the way through which subjects access the world in order to obtain understandings and to access other subjectivities. It is also the semiotic framework of symbolic mediation through which the life-world is structured. This chapter examines the impact of neo-liberal financialization upon the semiotic and sociocultural dispositive. The rise to hegemony of finance is closely associated with the neo-liberal phase of global capitalism. A consequence of deregulatory policy and the increased freedom of capital to circulate, along with financial innovations, has been so-called financialization, which can be seen as the separation of financial returns from labor and the material base of the economy. The hegemonic force of capital is able to capture the desire of the workers for recognition and use it for its own material and symbolic ends, materially by using the workers desire for recognition as a means to extract surplus-value and symbolically by controlling the mediating framework of the life-world.
