ABSTRACT
Establishing and reinforcing trust requires actions that demonstrate care for people, in corporations and in personal life. Great leaders express concern for all their people, which creates a culture of trust. They sincerely care about their people's success, even beyond the job they are doing. It is a 360-degree outlook that encompasses people's jobs, careers, personal interests, health, happiness, families, and friends. This chapter demonstrates the correlation between caring for the people, trust, and organizational success. Most people who file lawsuits or grievances against their employer do so because they feel they were treated unfairly and they were uncared for, overall. In most cases, the lawsuit comes in an effort to get even with a direct-line manager. A critical step toward continuous organizational improvement and attracting and retaining the best of the younger-generation workforce is the recognition that people's lives matter as a whole.
