ABSTRACT
The principle of maintaining a high-engagement and high-performance culture is simple: get people who love to do what you need them to do, place them in roles where they are playing to what they do best, and give them all the support and development they need to win. Working in a culture where people are afraid to make mistakes is stressful. This limits the possibilities of discovering new and better ways of doing things and reinforces the "just a job" mentality, rather than promoting ownership. True "ownership" comes from a sense of empowerment to experiment and fail. Anyone who has ever been in a retail store understands the importance of people engagement in a business. High people and customer engagement is critical to a strong employment brand and accelerated talent attraction. Most people want to work for an organization that others have good things to say about, whether in personal conversations or on web platforms like Glassdoor.
