ABSTRACT
Social media has had a profound influence on various business aspects, including human resources (HR). This chapter outlines differences between personal and professional social media platforms, identifies challenges associated with the rapidly changing nature of social media, and describes social media user patterns. It also identifies legal and ethical considerations of using social media in HR. Finally, potential opportunities and challenges to using social media are discussed for recruitment, selection, onboarding/socialization, employee development, and performance management/discipline.
