ABSTRACT
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.
This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.
This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
TABLE OF CONTENTS
part I|2 pages
Conceptual Foundations of Global Public Relations
chapter Chapter 2|14 pages
The Intersection of Political and Economic Systems in Global Public Relations Practice
part II|2 pages
Current Key Global Players
chapter Chapter 6|8 pages
Leading an Ethical Industry
chapter Chapter 8|15 pages
State Capture and the Demise of Bell Pottinger
chapter Chapter 9|12 pages
Exploring the Complexity of Global Strategic Communication Practice in Government
chapter Chapter 11|11 pages
The European Union and Its Public Relations
chapter Chapter 13|10 pages
A New Public Relations for Corporations in the World of Hyper-Globalization
chapter Chapter 14|13 pages
Powerful Families, Powerful Influences
chapter Chapter 15|8 pages
The Global Public Relations Strategies of the “Hacktivist” Group Anonymous
part III|2 pages
Current Issues Relevant to Global Public Relations