ABSTRACT
Risk management and communication are timeless challenges to human interdependence. Industrial processes, innovations, global markets and travel, and the ability of risks (such as disease) to cross national boundaries pose questions as to safety, response efficacy, and resilience. To explore such matters, this chapter revisits the historical development of risk management and communication, explains four major streams of risk analysis, and connects them to global public relations challenges; it then uses three risk cases to demonstrate the operant interpenetrations of uncertainties, harms, interests, and well-being. Rather than finished matters, such global interpenetration predicts future risk management and communication challenges, offers corrective insights, and demonstrates that such work poses ongoing challenge to risk self-governance.
