Environmental marketplace stressors

In Chapter 4, environmental marketplace stressors related to “too much perceptual input” exceeding consumers’ perceptual capacity are presented as chronic affluent consumer overload. Perceptual overload is connected to consumers’ sensory experiences in the marketplace and are discussed in relation to consumers’ levels of bodily arousal in response to their ability to experience media-dependent accounts of product offerings distant in space and time. Empirical data on perceptual overload in the affluent consumer context are provided, and this overload is discussed as being created and sustained by dominant marketing paradigms such as collaborative and experiential marketing.