ABSTRACT
This chapter explores entrepreneurship and competitive markets. It discusses the legacy record industry; the independent record industry; decentralized music scenes; and the peripheral music scenes. Today's legacy record industry is hardly the first music sector dominated by a small handful of multi-national conglomerates that leverage capital to control market shares. The companies that comprise Brazil's contemporary Independent Record Industry for the most part mirror the organizational model of – but should not be confused with – today's three majors. They are called independents because they do not affiliate directly with Universal, Sony, or Warner. The decentralized scene includes a vast number of bands, individual artist, singers and composers that are not affiliated with the majors or with the independent record industry. The peripheral scene creates large ecosystems of complementary economic activities: video production companies, audio recording studios, transportation networks, booking agents, tour managers, makeup artists, costume designer, internet strategists, and so on.
