ABSTRACT

This chapter summarises the future directions of sport innovation, which is important given the emerging technological developments affecting sport. Sports innovation is a diverse topic that has different meanings according to the context. It seeks to engage sport as an innovator in order to introduce new ideas. Sport management is dynamic and complex due to the diversity of sports-related activities. Sport requires an innovative approach to its management style as it has developed from being a purely recreational activity to being a business. The ultimate aim of sports innovation research is to develop a theory that can be used in future studies. The differences in innovation between non-sports and sports organizations need to be more properly understood. This will help in designing innovation policies that are better implemented in the sports context. The ability to achieve some level of innovation in sports organizations is necessary to achieve efficiency.