ABSTRACT
The Fortune at the Bottom of the Pyramid by Christopher K. Prahalad highlight the economic importance of potential markets in high-growth emerging countries — so much so that even today's large globalized companies from industrialized countries could try to invest in these markets by developing innovations adapted to them. We have seen that the spectacular success of this design-to-cost approach resulted from a unique approach that we call fractal innovation. Gradually, innovation deserted the field of development engineering and was transferred upstream, winding up in advanced engineering and exploration cells. The concept that led to the Kwid also originated in such a cell, the Cooperative Innovation Laboratory (LCI). At the same time, development processes are being deployed on a global scale. It was no surprise that the Kwid's style was popular in India, given that its initial sketch was proposed by a designer from Mumbai.
