ABSTRACT
The shift toward an attention economy, which posits human attention as a social and economic asset, encourages telling great stories in a way that will make audiences not only want arts facilitators to engage with them but to share and even repurpose them. Starting from an understanding of people and their concerns, design education is concentrating on improving human experience by putting emphasis on crafting innovative content through story-telling. Design education teaches students to take on complex real-world problems. Communication designers, in particular, are adept at stimulating and educating the human mind by harnessing their skills to change behavioral patterns and, possibly, the more complex human mindset. Phad paintings traditionally tell stories of deities and gods and have been called traveling temples. The colors in the project acted as codes to differentiate between characters, mainly because in phad paintings all the characters resemble each other.
