ABSTRACT
This chapter provides an outline of Assemblage Theory as formulated by Manuel DeLanda from his reading of Gilles Deleuze and Felix Guattari's concept of assemblages. It explores the relationship between these two frameworks, focusing on the implications this has for their application. The chapter provides a framework for capturing and analyses these aspects of online video in considerable detail. It traces in detail the different networks of which the producers and their videos were a part. The chapter examines the similarities and differences between Assemblage Theory and Actor-Network Theory. It examines critiques of Assemblage Theory, as well as exploring some of the different ways it has been employed by scholars to understand digital media. The chapter examines of interpersonal networks of the kind that exist in "tightly knit communities that inhabit small towns" or in "neighbourhoods with an ethnic composition in large cities".
