ABSTRACT
Most organizations have access to the same general resources (people, materials, machines, and information systems). The competitive difference and strength of an organization lies in how these resources are put together and the mechanisms that people create based on these resources. Business leaders need to look at the field of play in much the same way a coach does. They must know their team, understand and comprehend the larger objective, and then make changes and adjustments to help guide the people in the organization toward the greater overall goal. The first competency, diagnosing (or analyzing), means being able to understand the dynamics of a situation and see what needs to change and adapt in order to achieve success. The second competency, adapting, is being able to apply principles in different contexts and business situations. It is important to understand the principles of a decision, not just the decision itself.
