ABSTRACT
The Real Estate Development Process must be expanded and additional dimensions of the Process must be explored. The discussions should include recognizing globalization, understanding technological innovations, and enhancing communication skills. It's ironic that the growth of the communication revolution seems to be correlated with the polarization of public discourse and debate. Real estate developments typically have an economic life of 20-30 years and a physical life of over 50 years. Real estate development is synonymous with economic development in most of the world, since economic development is usually associated with an improved built environment. In the United States, sustainability is relegated to a subtopic of environmental issues. Recognizing that real estate is a public good, developers must engage in public discussions and debates about the governance of the existing built-environment, as well as future land use activities.
