ABSTRACT
This chapter explains that product type was a third dimension that could be added to the Real Estate Development Matrix. This third dimension is the type of real estate product that is being developed. Product types can be described very broadly, such as multi-family developments or office developments, or they can be defined more granularly as student housing or senior housing. The third dimension can be visualized as a cube in which the Stages, Tasks, and product types are all related. This Real Estate Development Cube should contain all of the real estate development opportunities. The product type examples presented on the companion website under the Third Dimension tab are categorized broadly as offices, retail centers, warehouses, apartments, residential, and hotels. As the real estate development sector continues to expand and evolve, product types are constantly shifting in the real estate marketplace.
