ABSTRACT
This chapter identifies the ways in which communities organised in local environmental struggles and examines what is, or could be, the role of green social work in such cases. Israel is an extreme example of pressures on the environment and many citizens face development plans that constitute an environmental threat. Powerful and simple messages where used by opponents, while local activists had to strain to reach the public, with messages that encompassed the complexity of the struggle. Strategies and tactics are defined differently by activists compared to the definitions given in the social change literature. All the activists said that coalitions were critical for success. The activists often became upset when adversaries used environmental figures and released misleading information, fabrications or just plain lies. Social action movements, including environmental struggles, have to constantly reinvent their strategies, making them wider and more sophisticated.
