Faster: Ease and speed
Faster is about eliminating that which slows you down and increasing that which improves your capability for speed and responsiveness. Faster is about increasing the capability of doing something in less time while increasing the velocity potential of the flow for providing a product or service quicker. Fast and flow go hand in hand. Without impediments, roadblocks, and barriers, flow quickens, speed increases, as well as capacity and capability. We find ourselves in the twentyfirst century competing on quality, with lower cost, and the need to deliver products and services with ever-increasing velocity, to meet rapidly growing local, regional, national, and global market demands. Greater speed increases value in terms of responsiveness. Greater speed improves the customer experience, increases loyalty, meeting ever-increasing demands on availability and timeliness. Greater speed also decreases cost as obstacles are removed for swift flow and prompt delivery.