ABSTRACT
This chapter draws a picture of cultural globalization as it is visible in the quality European newspaper culture sections. It highlights two aspects: variation among the newspapers on the one hand and variation across the art forms on the other hand. It is worth emphasizing that the quality European newspapers can be considered to be a relatively critical and conservative arena for discussions of foreign, and perhaps especially American, culture. A popular and persistent perspective on globalization has been the critical or negative observation of the homogenization of culture, caused by Western commercial capitalism, which has spread and colonized almost the entire world. Geographical mobility of cultural products and their reflection in newspaper cultural coverage is one obvious indicator of cultural globalization, but it does not illuminate how cultural influences fundamentally exist and operate or how foreign influences are adapted, adopted, domesticated and merged into national hybrids.
