ABSTRACT
This chapter is devoted to an analysis of the political language of party programmes and billboards. The specific way of using language tied to a particular social activity is called a genre. It is characterised through the selection of lexical, phraseological and grammatical resources, and compositional structures. Billboards and their related posters are another genre of political action, indicative of political party development. A primary means of media communication in the nineteenth century, posters are still an influential mode of political advertising today. Despite the seemingly successful stabilisation of the system of political parties and some restructuring of the party space preceding and following the parliamentary election, many scholars agree that the political parties in Ukraine remained highly undeveloped. Of the nine policy fields that the Fatherland Party addresses, one is dedicated to defence. The party further proposes to organise counter-activity against Russia.
