Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a valuable insight into how those responsible for the management of different arts organisations have achieved their objectives through effectively managing their resources relative to their environmental context. It offers a case study of organisational success that not only increases our understanding of how arts organisations work in context, but also provides inspiration and encouragement for those wishing to emulate them. The book explores the case of the Cincinnati Symphony Orchestra, providing an insightful reminder about the importance of philanthropy combined with prudent financial planning and the diversification of revenue. It presents the State Hermitage Museum in Russia as a successful example of global public relations. The book considers the case of Glasgow Life, the umbrella body that manages cultural and sporting events and facilities in Glasgow, Scotland.