ABSTRACT
This chapter examines additional ways to ensure sentences, para graphs, and pages are clear, concise, and compelling. It stresses the importance of developing a unique and relevant point of view, analyzing your audience, and strategizing your message. In personal writing, as opposed to formal writing, it is often easier to present a unique and relevant point of view. In formal writing, a unique and relevant point of view does not mean simply giving your opinion, let alone without any evidence. In scripted television, conflict develops and plays out between characters, only to be resolved at show's end by the Great Communication Solution: everyone conveniently explains where he or she is coming from and why, followed by everyone quickly accepting everyone else's explanation. Courses in public speaking and argumentation have long conceptualized informative and persuasive speeches in ways that can be adapted and generalized to most informative and persuasive written messages.
