ABSTRACT
In order for entrepreneurial knowledge to underpin the entrepreneurial process it must provide some benefit to that process. It provides benefit by allowing awareness of untapped opportunities to be shared, by allowing potential solutions to opportunities to be developed, and by allowing learning from outcomes to take place across the company. Companies ask themselves inter-related questions: What worked well within the process of pursuing an entrepreneurial opportunity, and conversely, what did not work well? Why did outcomes occur the way they occurred? This reflection and objective sharing of knowledge to do with outcomes is critically important. Most entrepreneurial knowledge is tacit by nature. Admittedly, if the company is acquired by another, and the individual managers and employees all become employees of the new company, then entrepreneurial knowledge also will be passed to the new owner. This chapter also provides an overview of this book.
