ABSTRACT
This chapter considers how best to communicate with the scientific community and so improve scientists' chances of their work getting noticed and having impact. The heart and soul of a good scientific paper is the quality of the science and thinking that went into it. In theory, writing a paper is merely transferring scientists’ knowledge using impersonal language and a few figures into a manuscript. There is a common misconception that the sign of a clever scientist is one who communicates in their papers through the use of highly complex scientific language. Good scientists write in a simple and clear way because they have that desire to communicate to as wide a range of people as possible. Scientists need to develop the skill of explaining complex ideas and results in a manner that can be widely understood. The natural tendency, particularly of young scientists, is to first and foremost placate the senior scientists and professors in their field.
