ABSTRACT
In the last two decades, a complex audiovisual map has emerged in Argentina, characterised by the presence of promotion policies that act at different levels: national, regional and subnational. National film policies have a long history: the legal framework dates from 1957, although in 1994, a new law updated the instruments and represented a turning point for national cinematography. In 1989, twenty-one countries (including Spain and Portugal) created the Conference of Ibero-American Cinematographic Authorities (CACI), a body in which the maximum audiovisual and cinematographic authorities participate. The existence of three levels of film policies represents both a challenge and an opportunity: the challenge is to articulate these levels in such a way as to empower each level; the opportunity lies in occupying a position of relevance in the global market. Despite growing awareness, articulation between the three policy levels remains a challenge today.
