ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book combines research on organizational behavior with that of environmental management to set the stage to an empirical investigation of the question of the extent to which organizational and supervisory support factors are effective in motivating employees to participate in environmental innovations that can increase the sustainability of firms. It focuses on the companies who say they see competitive advantage and development of sustainable products/technologies as being key components of their environmental strategies, leading them to actively support eco-innovation. The book presents the results from an employee survey. It discusses the literature relevant to the work. The book looks at pressures on firms that have led them to support employee eco-innovation in order to move closer to achieving sustainable operations. It defines the supervisory behavior categories. The book also presents the pertinent environmental management and organizational behavior literature.
